SEO! How exactly does Search engine optimization work?


What is SEO?

​Search engine optimization (SEO) simply helps website or web-pages to be found by search engines for words related to what the website or web page is offering. It is to be done smarty to get best possible hits to the website through search engines.

  • It involves developing and optimizing a website so that it ranks higher in the search engine.
  • Understanding of search algorithm and optimizing your content as per that.​

How Search Engine works?

CrawlingSearch engine software crawl all the web pages linked to a website.

Now what happens is interesting, let’s take an example of Google.

Indexing: After fetching all the pages through crawling, these pages are indexed in the database for future retrieval.

When you make a search on Google “what is SEO” Google compare your search string in its database. The database keeps many results that may match to your search string. But based on search engine rank, the best match appears first followed by the rest on the search result page.

Search engine updates their algorithm regularly. You will have to keep a watch on it to bring your website or web page up in the search result.

How to improve Search Engine Rank?
Do on-page and off-page SEO.

PART 1: Off-Page SEO

  • link building
  • Using right keywords
  • Managing crawls

PART2: On-Page SEO

It involves working on your website by putting relevant content, decreasing page load time, give appropriate HTML tags. The first part is much simpler and process oriented the other part is a gradual process.

Content writing

To be clear, your content should never be written solely for search engine optimization. Your content should be informative and relevant. It should then be search engine optimized. Doing it the other way around usually leads to badly written posts.

Writing an article using Search Engine Optimization requires good writing skills to make the article interesting and easy to read. Strategic placement of key phrases and keywords in the text and the inclusion of hyperlinks will boost the readership of your page. 

That said, there is a way to ensure that you use relevant keywords while maintaining the level of quality that audiences expect. It’s actually a very specific skill set. If you want to boost your organic traffic, looking for someone with a clear understanding of SEO is your best bet to achieve your goals.

What are backlinks?

If you are a newbie blogger or a person who is going to start blogging soon, you always hear a term backlinks in the blogosphere.You hear or read someone mentioning how he/she got some great results from this backlink thing.Actually, when a website gets a link from any other site, then it is called a backlink.

For example, there are two sites namely “A” and “B.” Now the author of “A” wrote an article with heading “XYZ” and published it on the site. Now some how the author of “B” gets a link to his website from this “XYZ” article on site “A” that is called a backlink for site “B.”

In the simple words, a backlink is just an incoming link from some external site to your site.

Always remember, in SEO, if “Content is the King” then “Backlink is the Queen.”

Benefits of Backlinks in SEO:

Steady Referral Traffic – Whenever you comment on a site with your link there or a link to your site is placed on some other domain then there are high chances of you getting the referral traffic (visitors) to your site from there. So backlinks help you to get the referral traffic which will be perfect for your site.

Jump in Metrics – With the quality backlinks in your kitty you not only increase the referral traffic but also the growth in the ranking metrics like DA, PA, TF, CF, etc. And this increase in the metrics will definitely be going to work for you.

Branding & Authority – With the quality backlinks, the parameter of your site goes high and what that brings it the authority to your blog. The quality of backlinks not only bring the authority but it also gives branding to your site. Now, how can the authority and branding of your blog helps you?! The branding and authority will provide you with some sponsored post from some big brands in your niche. So this brings the opportunity to earn more by just writing a sponsored post on your blog.

Relationship Opportunity – When your blog is new, you have to find out the authority blogs to publish a guest post. When your blog gets the authority people will contact you to post their guest post on your blog. This will help you some extra money too in case you want a paid guest post to be published on your site. So with the guest post and sponsored post opportunity on your blog, you are open to generate some good relationship with some big brands and fellow bloggers.