There are many types of blogs out there. Those that are made for companies and brands, can be huge help to businesses. Business blogs are great for businesses because they bring potential (and current) customers to your website for every update that your company has to offer and also they give you big advantage in SEO.
How does a business blog improve the SEO of your website?!
Google is checking your website one to three times monthly. If you have new content, Google will reward you and rank you higher in search results than if you have static website. If you only have static pages (about or contact page), your website will rank lower when someone search your keywords, because Google has decided that you are not authority on that keywords. Our services will help you achieve and keep that authority status by blogging for your business on a regular basis.
Brand Identity
Think about your business blog as a newspaper or magazine. On your blog you are sharing your thoughts and stories. These stories can help you improve your brand identity and make you a leader within your industry. Our writers know how to be in your company’s “skin” and showcase your brand in best possible way. Your business blog is the most valuable thing you have to drive search traffic and potential customers to your website.
Keywords
Ranking of keywords is another benefit that blogging brings to your business. Your blog will show up in search engines for more than just one keyword that is crucial for your business. Our SEO team will determine 20-30 keywords for the content of your blog. That means that you might get new client or customer, that normally would never have found your company.
Once we publish the blog post, we will promote it across social media to reach your target audience. Also, we encourage business owners and staff to contribute to their online value in content.
Summary
It doesn’t matter how small your business is, blogging is a good way for your business to build trust and establish domination in your industry. If you are interested in increasing your online exposure, while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy.
When it comes to small businesses, business blog is a must. If you do not have time, resources or expertise to write blog content, our marketing packages will offer you cheap, unique, relevant and engaging content for your blog site.
